For investors + acquirers
A growth plan that's already drawn up.
Audience, SEO, content, partnerships, PR, lead magnets, monetization, and expansion — in one place.
Audience segments
- · Recent layoff (tech, finance, media)
- · Burned-out healthcare and education workers
- · Midlife professionals 45+
- · Parents reentering the workforce
- · Career changers 30–40
SEO plan
- · 20 cornerstone articles targeting transition keywords
- · Programmatic 'career change from X' pages
- · Interlinking across tools + blog
- · Schema markup on all article pages
- · Backlink outreach to outplacement + HR media
Content strategy
- · Weekly long-form on layoff recovery
- · Real story interviews + carousel features
- · Tool-driven content (auto-generated reports)
- · Newsletter with the 30-day plan as flagship lead magnet
Viral social hooks
- · 'Translate your old job in 60 seconds' TikTok format
- · 'Things laid-off workers wish they'd known' carousels
- · Reddit AMA with career coaches
- · LinkedIn-native short-form stories
Partnerships
- · Outplacement firms (white-label tools)
- · Career coaches (affiliate)
- · HR tech platforms
- · University alumni networks
- · State workforce boards
PR angles
- · The post-layoff economy
- · Midlife reinvention
- · AI + workforce displacement
- · Burnout in healthcare and education
Lead magnets
- · 30-day career recovery plan (flagship)
- · Layoff first-48-hours checklist
- · Salary negotiation script
- · Resume rewrite swipe file
Monetization channels
- · Subscription (Pro / Premium)
- · One-off resume rewrites
- · Group coaching cohorts
- · B2B outplacement licensing
- · Sponsored newsletter slots
Expansion roadmap
- · Mobile app (PWA first)
- · AI coach (premium)
- · Community + cohorts
- · White-label B2B portal
- · International expansion (UK, AU, CA)
Your old job is part of your story, not the end of it.
Start with the work you already did. We'll help you turn it into where you're going.